S1E32: Can mid-lifers use social media to boost dormant careers?

The Straits Times Podcasts

Can mid-lifers breathe new life into stale careers with social media?

Synopsis: Every first Monday of the month, listen to the Work Talk podcast to help you work smarter, think deeper and get ahead in your work life.

Will a leap into social media rain new work opportunities for a stale middle-age career? Will being on TikTok, YouTube, Facebook, Instagram and more show the boss that mid-lifers are still in tune with technology and on-trend?

Join me and my special co-host, senior transport correspondent Lee Nian Tjoe in this episode of Work Talk. We will explore the potential of social media for mature careers that need a second wind.

Our guests are Mr Walter Lim, founder of marketing agency Cooler Insights, and Ms Jessly Chew, an associate director at recruitment agency Michael Page.

Together, we will delve into the possibilities, pitfalls and planning for mid-lifers who are curious about putting out their first TikTok or YouTube video, Instagram or LinkedIn post.

Listen and get started!

Highlights (click/tap above):

2:50 What a strong social media presence does for job seekers.

5:45 Enhancing the perception of being tech-savvy and adaptable.

9:45 The importance of authenticity and pitfalls of oversharing.

11:44 Leveraging different platforms to showcase skills and interests.

14:08 Tips for a content strategy, and the importance of planning and interaction on social media.

Produced by: Krist Boo ([e-mail]), Ernest Luis and Amirul Karim

Edited by: Amirul Karim

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Chapters

1. Can mid-lifers use social media to boost dormant careers? (00:00:00)

2. How social media helps job seekers succeed (00:02:50)

3. Boosting views of tech-savvy adaptability (00:05:45)

4. Authenticity and pitfalls of oversharing (00:09:45)

5. Various platforms to show skills and interests (00:11:44)

6. Planning and engaging on social media (00:14:08)