849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go.

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In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course.

Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable.

Episode Highlights

• From Teaching Second Grade to Food Photography [0:03:51]
• How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29]
• Finding Her ‘Why’ by Changing Careers [0:16:47]
• What it’s Really Like to Balance Your Business with Teaching [0:20:11]
• The Most Challenging Part of Launching a Course [0:24:59]
• What Melodee Wishes She Had Known From the Start [0:32:17]
• Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31]

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.