711: What Does a Year of Maintenance Actually Mean?

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Anytime we have a big growth year, the year to follow is one to watch. It’s a lot of working on the business and less working in the business. We put systems back in place, bring operations up to date, and tackle all the things we were too busy to attend to the year before. We had to work some of this out while hiring seven employees. We find that identifying and communicating your focus for the year can make all the difference.

One recommendation we have is to figure out whether you’re in a red, yellow, or green year. Do you need to stop and do the bare minimum, maintain what you have, or go big or go home? Whichever method you choose, it feels better to remind yourself that you intentionally chose this as you are making decisions throughout the year.

We mindfully decided that 2023 was going to be a yellow year for us. A year of maintenance; not to restructure, but to solidify existing structures and to solidify our team. We’re building a really strong foundation and creating a sustainable business. But what does it mean to focus on creating stability and maintaining what we have?

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