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The Coffee Club Thailand on effective marketing strategies for cage-free eggs: A conversation with Jub Nongchanok Stananonth
Manage episode 414007606 series 3530885
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We had the pleasure of hosting Jub Nongchanok Stananonth, the General Manager of The Coffee Club Thailand, under Minor Food Group. With restaurants across Thailand, Jub shares how The Coffee Club has been able to transition to cage-free sourcing, and proactively communicate the initiative to guests. She shares effective marketing and communication strategies, tips for food businesses who want to go cage free, and the overwhelming positive feedback from guests. Tune in to learn more about their cage-free journey and how offering cage-free eggs has increased customer satisfaction!
Chapters
1. The Coffee Club Thailand on effective marketing strategies for cage-free eggs: A conversation with Jub Nongchanok Stananonth (00:00:00)
2. Sustainable Egg Sourcing for Coffee Club (00:00:13)
3. Marketing Cage-Free Eggs to Customers (00:11:15)
4. Cage-Free Egg Marketing Strategies (00:16:13)
5. Promoting Sustainability and Animal Welfare (00:25:04)
6. Coffee Club Thailand's Sustainability Efforts (00:30:23)
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