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Breaking the Mold: Grit Marketing's Creative Vision for Direct-to-Home Sales
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Breaking the Mold: Grit Marketing's Creative Vision for Direct-to-Home Sales
In Episode 038 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Josh Nilsen, managing partner of Grit Marketing, shares his personal story and the company's innovative approach to direct-to-home sales. He discusses his nomadic upbringing and how it shaped his people skills, crucial for recruiting sales teams. Nilsen highlights Grit Marketing's efforts to rebrand door-to-door sales to appeal to college students and the focus on a consistent, high-quality experience for reps. Challenges like expanding the corporate team are mentioned, alongside the excitement of a new building and a partnership with the Utah Jazz.
Check out today’s episode and every other installment of the Kiln.Roadtrip by listening, watching, and subscribing to the podcast here - https://linktr.ee/theswellpod
Grit: Grit Marketing, founded in September 2020, is a direct-to-home sales organization that contracts its sales teams to established pest control companies across the United States.
Location: Kiln. Provo
The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey.
Thank you to the partners and sponsors who made the kiln.roadtrip possible: KILN, MOTERRA, TORUS
And thank you to the crew who helped us document and share the journey: DENISSE LEON, TY COTTLE, NATHAN CLARK, FINDLAY MCKEOWN
Bullets:
- Interview with Josh Nilsen, managing partner of Grit Marketing
- Nilsen's background and influences
- Grit Marketing's approach to sales and partnerships
- Challenges faced by Grit Marketing
- Emphasis on creating a unique and appealing brand for college-age sales reps
- Company's focus on providing a consistent and high-quality experience for sales reps
- Challenges faced by Grit Marketing, including building out their corporate team and partnerships
- Emphasis on culture, creativity, and being unconventional in business and branding
- Discussion about the "sink or swim" mentality and attention to detail in branding and gear
Timestamps:
The kiln road trip (00:00:03) Introduction to the podcast episode and the journey across five states.
Interview with Josh Nilsen (00:00:54) Josh Nilsen's background, managing partner of Grit Marketing, and the company's approach to sales.
Grit Marketing's growth and partnerships (00:01:15) Grit Marketing's expansion, partnerships with pest control companies, and the company's approach to building a sales force.
Enhancing the sales experience (00:03:03) Discussion on rebranding door-to-door sales, events, and the company's new headquarters.
Working with pest control companies (00:04:03) Details about the companies Grit Marketing works with and the uniform experience for sales reps.
Sales training and culture (00:07:06) Training sales reps, culture, and the emphasis on being unconventional.
Challenges and corporate team expansion (00:10:37) Challenges faced by Grit Marketing, including the building process and expanding the corporate team.
Partnership with Utah Jazz (00:12:30) Details about the partnership with the Utah Jazz and the upcoming grand opening event.
Josh Nilsen's background and influences (00:13:48) Josh Nilsen's background, upbringing, and how it influenced his approach to sales and business.
Lululemon Collaboration (00:23:24) Discussion of Lululemon's collaborations with different brands and the impact on their audience.
Snow in Salt Lake (00:24:31) Event discussion involving bringing snow to Salt Lake, collaborations, and audience engagement.
Future Vision (00:25:24) Discussion of career paths, educational opportunities, and the company's influence on individuals and families.
Creating Something New (00:28:19) Importance of having the right people and an elite team to drive the success of an idea.
Tags:
#SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership
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