Exploring the Mission of Origine: Organic Regenerative Cultivated Spices and Herbs

The Swell Pod

In Episode 046 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Haley Halteman, Brand Manager at Origine. They discuss Origine's mission to produce organic, regenerative spices, herbs, and botanicals, and the challenges they face entering the US market. The conversation also touches on the importance of storytelling and education in establishing a strong brand identity.

Check out today’s episode and every other installment of the Kiln.Roadtrip by listening, watching, and subscribing to the podcast here - https://linktr.ee/theswellpod

origine.com - Organic, regeneratively cultivated spices, herbs, and botanicals.

Location: Kiln. Boulder

The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey.

Thank you to the partners and sponsors who made the kiln.roadtrip possible: KILN, MOTERRA, TORUS

And thank you to the crew who helped us document and share the journey: DENISSE LEON, TY COTTLE, NATHAN CLARK, FINDLAY MCKEOWN

Bullets:

• Kiln Road Trip: journey across five states to interview 100 individuals challenging the status quo
• Interview with Haley Halteman, brand manager for Origine
• Origine's mission: producing organic regenerative cultivated spices, herbs, and botanicals
• Challenges in launching in the US market
• Importance of storytelling and education in building a strong brand

Timestamps:

The Kiln Road Trip (00:00:03) Introduction to the podcast series and its purpose to interview 100 individuals challenging the status quo.

Haley's Role and Origine's Mission (00:00:53) Introduction to Haley Halteman, the brand manager for Origine, and the company's mission to provide organic regenerative cultivated spices, herbs, and botanicals.

Origine's Background and Products (00:01:57) Discussion about the company's history, founders, and the products it offers, including vanilla, cinnamon, butterfly pea, and turmeric.

Launching in the US Market (00:03:41) Challenges and strategies for launching Origine's products in the saturated US market, focusing on refining the message, product offering, and educating consumers about regenerative agriculture.

Personal Journey and Career Shift (00:05:18) Haley's personal journey from nutritionist and yoga teacher to becoming the brand manager for Origine, driven by passion and interest in the company's mission.

Challenges in the Market and Education Efforts (00:08:32) Challenges faced in the market saturation and the importance of educating consumers about regenerative agriculture to build demand and differentiate the brand.

Storytelling and Building Consumer Connection (00:11:00) The use of storytelling, farmer connection through QR codes, and building consumer loyalty by connecting them with the people behind the products.

Building a Strong Brand (00:12:55) The importance of specific messaging, authenticity, and passion in creating a strong brand.

Role of Film and Creativity (00:13:39) The role of film in showcasing the company's work and the impact of the community on sparking creativity.

Creating a Movement (00:18:17) The significance of having a supportive team and moral support in turning an idea into a movement.

Tags:

#SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership