James Lincoln's Entrepreneurial Journey: From Digital Marketing to Acquiring and Growing Businesses

The Swell Pod

In Episode 033 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview James Lincoln, the founder of Goodly Growth, a digital marketing agency. They discuss James's entrepreneurial journey, his strategy of acquiring established businesses from retiring owners, and the challenges he faces in the process. James shares his experience with hiring, building a team, and the role his MBA program plays in his business endeavors. He also touches upon the benefits of working in a co-working space like Kiln Provo and his aspirations to acquire multiple businesses over the next decade. The conversation explores the realities of entrepreneurship, including the grind and persistence required to succeed.

Check out today’s episode and every other installment of the Kiln.Roadtrip by listening, watching, and subscribing to the podcast here - https://linktr.ee/theswellpod

Goodly: Goodly is a digital marketing agency helping local service businesses get more customers.

goodlygrowth.com

Location: Kiln. Provo

The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey.

Thank you to the partners and sponsors who made the kiln.roadtrip possible: Kiln, Moterra, & Torus.

And thank you to the crew who helped us document and share the journey: DENISSE LEON, TY COTTLE, NATHAN CLARK, FINDLAY MCKEOWN.

Bullets:

• Interview with James Lincoln, founder of Goodly Growth, a digital marketing agency
• Discussion on James Lincoln's entrepreneurial journey and focus on acquiring businesses
• Challenges and opportunities in the digital marketing and acquisition space
• James Lincoln's approach to acquiring businesses and his entrepreneurial mindset
• Impact of James Lincoln's MBA program on his aspirations
• Insights into creating a movement and challenges of starting something new
• James Lincoln's experiences at Kiln Provo and the role of the co-working space in his business endeavors
• Perspectives on entrepreneurship and business growth from James Lincoln

Timestamps:

The road trip (00:00:03) A ten-day journey across five states, covering 3580 miles, with the purpose of interviewing 100 individuals challenging the status quo.

Introduction to James Lincoln (00:00:54) Interview with James Lincoln, founder of Goodly Growth, a digital marketing agency focused on acquiring businesses, and his entrepreneurial journey.

Acquiring businesses (00:01:36) James Lincoln discusses the opportunity to acquire profitable businesses from retiring baby boomers and the challenges of finding and acquiring businesses.

Improving acquired businesses (00:03:21) Discussion on improving processes and implementing digital marketing in acquired businesses to increase sales and growth.

Background and transition to digital marketing (00:05:03) James Lincoln's background in starting a software company and transitioning to digital marketing, focusing on helping local businesses get more jobs.

Acquisition goals and challenges (00:06:51) James Lincoln's goal to acquire multiple businesses in the next ten years and the challenges he faces in building a team and acquiring businesses.

Targeting businesses for acquisition (00:11:11) Discussion on targeting businesses with cash flow in the range of $300,000 to $500,000 for acquisition, focusing on creative financing and growth opportunities.

Benefits of Kiln co-working space (00:17:18) James Lincoln's positive experience with the Kiln co-working space, including building relationships and connecting with professionals.

Rev Road and business incubation (00:18:52) Mentioning Rev Road's similar business model of incubating and helping businesses grow, and their portfolio company acquisitions.

MBA and the decision to acquire businesses (00:19:40) Exploring the role of the MBA program in learning about acquisition entrepreneurship and the decision to pursue business acquisition.

Challenges of starting a business (00:22:06) Discussing the difficulty of creating something new, the need for perseverance, and the willingness to put in the necessary effort.

Tags:

#SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership