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Personal Branding in Real Estate with Eric Thayne
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Many don't realize the true power of a personal brand until they see its impact on their business firsthand—especially in real estate, where connections are key.
In this week's episode, I'm thrilled to sit down with Eric Thayne, an entrepreneur whose expertise in the realm of media production has transformed businesses through the art of social video content.
We dig into how personal branding can transform your real estate career, and why organic media may just be your golden ticket to growth and client trust.
Eric's experience in scaling his own business, Celadora Studios, to multi 7-figure success without relying on Facebook ads for the past two years is a testament to his expertise.
We cover the structure of content creation that caters to different segments of your audience, and why the personal touch could mean the difference between blending in and standing out.
If you're looking to cement your place in the industry and attract more leads, this episode is for you.
The Systsms™ Real Estate Podcast is brought to you by CoreLogic.
Specifically, this episode highlights the following themes:
- The significance of building a personal brand in real estate
- Strategies for creating content that connects and converts
- The impact of organic growth on revenue and brand differentiation
Links from this episode:
- Get to know more about Eric Thayne: https://www.ericthayne.com
- Learn more about Celadora Studios: https://www.celadorastudios.com
- Download "The 60 Second Content Framework" for free!: https://www.videocontentframework.com/shorts1
Chapters
1. Introduction (00:00:00)
2. About Eric Thayne (00:01:28)
3. Discussion on the shift to focusing on short form video content (00:03:11)
4. Strategy change to daily video content on TikTok, Instagram, YouTube shorts (00:06:22)
5. Success from consistent content creation and its business impact (00:09:28)
6. Importance of visibility and content in real estate (00:11:38)
7. The era of personal brand and creator economy explained (00:12:44)
8. Sharing personal stories to build audience connection (00:15:06)
9. Transition from ad-based revenue to organic growth (00:18:08)
10. Relevance of content creation in the digital landscape (00:20:14)
11. Basic content creation framework for audience engagement (00:22:32)
12. Strategy for repeating and repurposing content (00:30:17)
13. Eric offers a free content creation framework (00:32:50)
2 episodes
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