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61: How Low Ticket Products Led to a Million-Dollar Business with Kati Kiefer
Manage episode 432852899 series 3483777
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Kati Kiefer’s blog, TrueMoneySaver.com, helps families pay off debt without feeling deprived. She and her husband paid off $60,000 of debt in 3 years while homeschooling their four children and living on one income. She’s on a mission to empower moms to manage their finances effectively, teach families to live abundantly regardless of their income level, and inspire a generation of wise financial decision-makers!
Hear Kati’s online business journey which began in 2009 during the economic downturn, prompting her to explore couponing and share her money-saving tips with other moms. Kati shares her low-ticket product strategies, overcoming imposter syndrome, and navigating the ups and downs of online business, with advice for homeschool moms looking to start their own ventures. From homeschool mom to now a million-dollar business owner, Kati's journey is nothing short of inspiring!
Connect with Kati Kiefer:
Key Takeaways:
- (03:10) Kati’s experience starting a business while homeschooling
- (05:00) The rise and fall of a Facebook-dependent business
- (11:10) Building a million-dollar business with low ticket products
- (16:00) Email marketing strategies and launch techniques
- (21:00) Facebook and TikTok advertising
- (25.20) Overcoming imposter syndrome
- (33:10) Embracing your unique skills; letting go of comparison
- (35:50) Balancing homeschooling and an online business
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