TCP043: Marketing Technology with Mike Vichich, CEO of Wisely

The Tech Chef, Restaurant, Hospitality and Hotel Technology Business Podcast

Greetings, my Tech Chef family and welcome to another weekly dose of restaurant, hotel and hospitality technology information and updates. We talk weekly to industry influencers and vendors that are making a difference in our industries. Thank you so much for taking the time to listen to today’s show and if you are joining us for the very first time, please go ahead and hit that SUBSCRIBE button anywhere you are finding this show. We literally are on every possible podcast channel you could think of including a spot on the HospitalityTech.com website, thanks to our partnership with Hospitality Network and the Restaurant Technology Network.

Ready for MURTEC? Well, MURTEC is ready for you so it is time to sign up today! CLICK HERE register now. This year it will be held April 13th and 14th as a virtual event. Restaurant technology moved swiftly from business enabler to operational savior, as the pandemic forced the foodservice industry to innovate overnight. In the wake of rapid digital transformation, MURTEC is helping restaurants fully embrace the potential of new technologies.

How have the strong survived, and which changes are here to stay? How can restaurants shed the shadows of stagnation in favor of innovation as the new industry benchmark? These are the questions MURTEC will answer for restaurant technology leaders as we explore THE BIG SHIFT.

The Restaurant Technology Network, today is announcing a project we have been working on for quite a while now, the Menu Synchronization Standard. They encourage anyone in the restaurant industry whose solutions share or consume menu data to join us and embrace the industry’s newest standard to ease system integration and facilitate smooth communications.

Register Now

Mike Vichich, CEO and Co-Founder of Wisely

Mike Vichich is Wisely’s CEO and Co-founder. Wisely enables restaurants to personalize every aspect of their guest experience in the restaurant and online. Wisely’s solutions —waitlist & reservations, table & order management, CRM & marketing automation, guest sentiment, and CDP — have attracted innovative brands both large and small, including bartaco, California Fish Grill, Chuy’s, First Watch, Global Franchise Group, Lazy Dog, P.F. Chang’s, Sonny’s BBQ, Wings Etc., and many more.

Mike was also recently named one of the most influential solutions providers in the country according to Nation’s Restaurant News readers (Feb 2021). Mike grew up as a server, and after college worked on customer acquisition and retention at Accenture, where his clients included American Express and Microsoft.

He lives in Ann Arbor, MI with his wife and two sons.

Twitter: @mikevichich

LinkedIn: https://www.linkedin.com/in/mikevichich/

Wisely Website & Social Handles

www.getwisely.com

LinkedIn: @WiselyInc

Twitter: @WeAreWisely

Facebook: @WiselyHospitality

How To Contact Me

• Comment hotline: [phone]
• Website: https://SkipKimpel.com (show notes will be posted here)
• Instagram: https://instagram.com/skipkimpel
• Twitter: https://twitter.com/skipkimpel
• Facebook: https://www.facebook.com/skipkimpel1/
• LinkedIn: https://www.linkedin.com/in/skipkimpel/

Next Week’s Show…

Next week I have a very good friend of mine and a well known name in the industry, Toby Malbec. I know most of you know him but if this happens to be the first time you are hearing his name, you are in for a treat and in either case, you won’t want to miss next week’s show. Not only is he a good friend an colleague, his is an amazing thought leader with some great insight to our industry.