Founder’s Guide: Hiring Go-to-Market Leaders

The Tech Trek

In this episode, we dive into the nuances of how founders can effectively hire go-to-market leaders with Atli Thorkelsson, VP of Talent Network at Redpoint Ventures. The conversation covers founders' challenges in these roles, the timing and dynamics of such hires, and the importance of founder-led sales in the early stages. Atli emphasizes the need for candidates who can execute immediately while having the potential to grow with the company. The discussion also explores the intricacies of hiring outside a founder's skill set, the significance of setting up for holistic success, and the critical aspect of surrounding oneself with knowledgeable people. Atli provides insights into what to look for in candidates, highlighting the importance of long-term thinking, cultural fit, and the ability to scale with the company. The episode is rich in advice for founders on navigating the hiring process, from the initial job definition to engaging with potential candidates for long-term roles.

Highlights

00:50 The Challenge of Hiring Go-to-Market Leaders

01:23 When to Hire Go-to-Market Leaders: Insights from Atli

02:32 The Importance of Hiring for Now and Future Growth

03:07 Navigating the Hiring Process: Strategies and Challenges

08:35 Identifying the Right Sales Leadership Qualities

16:57 Advice for Founders on Hiring and Onboarding

Guest: https://www.linkedin.com/in/atlit/

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Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)