444. Uncomplicated Marketing w/ Racheal Cook

The Testing Psychologist Podcast

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I know, I know – another episode on marketing, right? But hear me out…today’s episode with Racheal Cook is different than other marketing episodes. Yes, we touch on traditional marketing, but Racheal brings a fresh perspective that really emphasizes the importance of honoring your own strengths rather than trying to do whatever everyone else might be doing. She brings years of consulting experience and a personal bout with burnout to deepen her knowledge in this space. Here are just a few things that we talk about:

• Networking for introverts
• The role of social media
• Growth without any marketing whatsoever

Cool Things Mentioned

• The Testing Psychologist mastermind groups and business consulting
• Connect with Racheal
• Podcast: Promote Yourself to CEO

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About Racheal Cook

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women. Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association. When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

Get in Touch

• LinkedIn: https://www.linkedin.com/in/rachealcook/
• Instagram: https://www.instagram.com/racheal.cook/
• Facebook: https://www.facebook.com/racheal.cook
• TikTok: https://www.tiktok.com/@rachealcookmba

About Dr. Jeremy Sharp

I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.

As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.

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