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Building a Digital Community for Local Retailers
Manage episode 385338570 series 2801738
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Imagine being a small business, fighting against the tide of big retail giants in the digital space. What if there was a platform designed to level the playing field, geared towards a community-focused digital solution for local retailers? This episode is a heart-to-heart chat with Kate Giovambattista, visionary founder of Beyond Main, who has been championing the cause of small retailers with her innovative platform. As a former Vera Bradley executive, she brings her deep insights on changing consumer behavior and the digital struggle small businesses experience.
You’ll learn about Beyond Main's subscription model, different from typical commission-driven models. We delve into the highs, lows, and everything in-between, of running a bootstrapped start-up. Tune in to hear about the crucial role of customer feedback in shaping the platform, and the exciting journey of onboarding 615 businesses. With perseverance, passion, and a will to support local businesses, Kate's story serves as a beacon for any small business owner seeking a digital edge or anyone curious about the dynamic world of e-commerce.
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