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Consumer Research How-To’s with Shehnaz Safiuddin
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Are you looking for a Third Growth Option ℠ ?
Get the inside scoop on mastering consumer research with Shehnaz Safiuddin, a pro in brand strategy and consumer insights. In this episode, we dig into how combining qualitative and quantitative methods can give you a sharper view of consumer behavior, helping you make smarter, more strategic business decisions.
Shehnaz breaks down the nuts and bolts of primary versus secondary research, offering practical tips on using focus groups, in-depth interviews, and ethnographic studies. Whether you're a seasoned marketer or just dipping your toes into market research, these insights will help you cut through the noise and avoid analysis paralysis.
We also chat about how to gather valuable insights when direct customer data isn’t easy to come by. Learn from the playbooks of legends like Steve Jobs and Henry Ford, who knew how to tap into consumer needs and turn them into game-changing products. Plus, we cover flexible research strategies that fit any budget—whether you’re going all-in with outsourced studies or taking the DIY route with tools like SurveyMonkey and Google Forms.
Stay curious, stay adaptable, and make sure your brand story hits home with your audience.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. Consumer Research How-To’s with Shehnaz Safiuddin (00:00:00)
2. Demystifying Consumer Research Concepts (00:00:02)
3. Understanding Market Research and Consumer Insights (00:11:16)
4. Flexible Market Research Strategies (00:18:19)
153 episodes
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