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#TikTokViral with Helen Morrison
Manage episode 423373382 series 2801738
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When it comes to enduring brands in the beauty industry, few can boast the legacy and resilience of Frownies. The podcast episode with Helen Morrison offers an intimate glimpse into how a family's dedication to a simple wrinkle solution evolved into a viral sensation in the age of social media. The story begins with the inception of Frownies by Morrison's great-great-grandmother, Margaret Kroesen, in 1889. Designed originally for personal use, the patches gained popularity among friends and family, eventually becoming a Hollywood beauty staple. The narrative takes us through the evolution of Frownies, underlining the significant role of word-of-mouth in their growth and the pivotal Good Housekeeping magazine feature that skyrocketed their popularity.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. #TikTokViral with Helen Morrison (00:00:00)
2. Five Generations of Frownies (00:00:02)
3. Rise of Frownies (00:10:53)
4. Authenticity and Consistency in Social Media (00:17:49)
5. Family Business Growth and Success (00:29:18)
144 episodes
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