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#19 User Acquisition in Web3 Gaming w/Andy from Stardust
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Summary: Token Takeover Podcast - Conversation with Andy from Stardust
Major Themes:
- Web3 Infrastructure Development: The conversation centered on the development of Web3 infrastructure for gaming, particularly focusing on user onboarding and acquisition tools by Stardust. The discussion underscored the importance of seamless integration of blockchain technology into gaming to enhance user experience and engagement without compromising the traditional gaming feel.
- Custodial vs. Non-Custodial Wallets: A significant portion of the discussion was dedicated to explaining the differences between custodial and non-custodial wallets. Andy emphasized Stardust's approach to providing scalable, enterprise-level custodial wallet infrastructure that ensures security and compliance while being entirely white-labeled to maintain game developers' branding.
- User Acquisition and Data Analytics: Andy introduced Stardust's direction towards utilizing blockchain data for user acquisition and analytics. He highlighted the potential for blockchain to revolutionize user targeting and ad spending efficiency by aggregating and analyzing on-chain activities across various platforms and wallets.
Memorable Quotes:
- "If we're not helping game developers make more money at the end of the day, we shouldn't exist as a business." - Andy
- "The number one thing our industry needs right now is successful apps. We don't need more infrastructure; we need games to be able to go live and make money sustainably." - Andy
- "Blockchain should be an afterthought... Everything, decide exactly what the game player is going to see." - Andy
Actionable Takeaways:
- For Web3 Gaming Founders:
- Be Cautious with Grants: Ensure that any grants or funding do not lock you into unfavorable conditions that could hinder your project's flexibility or vision.
- Delay Blockchain Decisions: Focus on the game's development and user experience before committing to a specific blockchain, allowing for more informed decisions that align with the project's needs.
- Consider Custodial Wallet Solutions: Evaluate the benefits of using custodial wallets, such as enhanced security, compliance, and a frictionless user experience, which could be crucial for mass adoption.
- For Developers:
- Focus on the Game First: The quality of the game itself is paramount. Ensure that blockchain integration enhances rather than detracts from the user experience.
- Leverage User Acquisition Tools Wisely: Utilize data analytics and user acquisition strategies that leverage blockchain's unique capabilities to target and retain users effectively.
This episode of the Token Takeover podcast provided a deep dive into the challenges and opportunities of integrating Web3 technologies into gaming, with Stardust's efforts exemplifying a focused approach to addressing these areas through user-friendly infrastructure, wallet solutions, and innovative user acquisition strategies.
https://twitter.com/AndyDotETH
https://www.stardust.gg/
Follow us on Twitter - https://twitter.com/GamingStartUp_
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