Is Clickbait OK? w/ Landon Bailey

The Tone Mob Podcast

In this conversation, Blake and Landon discuss their experiences in making that sweet, sweet content. We also talk about our time at Gear Fest and the importance of networking and building relationships in the industry. (Its always good to have buddies!)

We also discuss the evolution of YouTube and the changing landscape of the platform. Landon shares his journey from being in a band to starting his YouTube channel and how he found his niche. (We also get into the unpredictability of the platform, and the difficulties of explaining their work to others and the perception of being a YouTuber/podcaster.)

Landon and I also get into the topic of soundproofing and how we built out our studios for content creation SECOND and loud amps FIRST. We also discuss the misconceptions surrounding soundproofing and the importance of using the right materials.

Finally, they discuss the weird side of doing this for a living and the impact it can have on mental health. In this portion of the chat, Landon and Blake discuss a range of topics, from dark thoughts and serial killers to the permanence of the internet.

We get real weird with it!

Takeaways

• Networking and building relationships in the industry is crucial for content creators.
• Finding your niche and creating content that resonates with your audience is key to success.
• Soundproofing and building a dedicated studio space can greatly improve the quality of your content.
• Incorporating and understanding the business side of content creation is important for long-term success.
• Many people have misconceptions about soundproofing and believe that certain products or techniques are effective when they are not.
• Soundproofing projects can be challenging and require a lot of time, effort, and research.
• Soundproofing in apartments can be difficult due to limitations on modifications.
• Exploring new technology in music gear can enhance the creation process.
• Being a content creator comes with its own set of challenges, including the unpredictability of YouTube algorithms and the outside perception of being a YouTuber or Podcaster.
• Subscriber engagement and success on YouTube can be inconsistent and difficult to predict.
• A large online presence can have a dark side and impact mental health. The internet never forgets, and everything you say or do online can be permanent.
• Having fun should be a priority, even in professional pursuits like music.

Chapters

00:00

Introduction and Gear Fest

07:15

Getting Started in Content Creation

17:33

Transitioning to Full-Time Content Creation

23:16

Finding Your Niche and What Works

26:11

Soundproofing and Building a Studio

29:37

The Importance of Incorporating and Business Side of Content Creation

31:26

Acoustic Caulk and Soundproofing

32:09

Misconceptions about Soundproofing

35:01

The Uncertainty of First Time Soundproofing Projects

36:15

Challenges of Soundproofing in Apartments

37:21

Exploring New Technology in Music Gear

39:37

Future Projects and Collaborations

43:30

Navigating the Perception of Being a YouTuber

45:11

The Difficulty of Explaining What You Do

49:18

The Challenges of Being a Content Creator

53:11

The Unpredictability of YouTube Success

56:06

The Mystery of YouTube Algorithms

59:35

The Inconsistency of Subscriber Engagement

01:01:11

The Dark Side of Fame and Online Presence

01:02:10

Dark Thoughts and Serial Killers

01:03:00

The Forgetfulness of Live Streams

01:03:47

The Permanence of the Internet

01:04:15

Landon's Channel and Having Fun

01:05:15

Favorite Boss Pedal

01:06:20

Favorite Kind of Pizza

Support The Show And Connect!

The Text Chat is back! Hit me up at [phone]

You can also help out with your gear buying habits by purchasing stuff from Tonemob.com/reverb Tonemob.com/sweetwater or grabbing your guitar/bass strings from Tonemob.com/stringjoy

Release your music via DistroKid and save 30% by going to Tonemob.com/distrokid

Learn more about your ad choices. Visit megaphone.fm/adchoices