))
Power Kid Podcast: Spin Master Creative Director Stephanie Guo
Manage episode 321723202 series 2911906
Content provided by The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Spin Master Creative Director Stephanie Guo to the show. Guo oversees creative vision for key brands, including PAW Patrol, GUND, Mighty Express, Kinetic Sand, Orbeez, and Etch-A-Sketch.
On the show, Albritton and Guo discuss the unique differences between the traditional advertising industry and the toy industry. The duo delves into 2020's "PAW Patrol Years" marketing campaign with Dax Shepard and the core elements that have turned the PAW Patrol brand into an evergreen hit. Additionally, the conversation moves toward the rising trend of comfort toys and how Spin Master's GUND brand plays into that. Finally, the episode closes with some insight on the evolution and current stage of influencer collaborations and creativity within the industry.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/adventuremedia/message163 episodes
Share
