HOW TO TARGET YOUR IDEAL CLIENT ON AN ONLINE EVENT | The Traffic Hackers Ep 2

The Traffic Hackers

In this episode of the Traffic Hackers, Brent and Glenn discuss the importance of targeting the right people on LinkedIn and share tactics for finding ideal clients in online events. They highlight the common messaging mistakes people make on LinkedIn and emphasize the need to approach the platform as a business media rather than a social media. The conversation concludes with a step-by-step guide on how to search for and connect with potential clients in LinkedIn events.

Takeaways:
LinkedIn is a powerful platform for finding ideal clients, but many people struggle because they don't know how to search effectively.
Messaging mistakes on LinkedIn include sending generic messages and overwhelming prospects with lengthy pitches.
To find ideal clients in online events, use the search bar on LinkedIn and select the 'events' option. Join relevant events and connect with other participants to start meaningful conversations.
Approach LinkedIn as a business media platform and focus on building relationships and providing value to potential clients.

Chapters:
00:00
Introduction and Overview
01:18
The Value of Targeting the Right People on LinkedIn
03:22
Messaging Mistakes on LinkedIn
08:11
Targeting Ideal Clients in Online Events
10:56
How to Find Ideal Clients in LinkedIn Events
11:11
Conclusion

Description:
Dive into the world of effective lead generation with Brent and Glenn in this dynamic episode of The Traffic Hackers Podcast. In this episode, they unravel the secrets of harnessing the power of LinkedIn to find your ideal clients, especially in the context of online events. They begin by addressing a common challenge: many people struggle with LinkedIn due to ineffective search strategies and poor messaging techniques. Brent and Glenn offer their expertise on how to navigate this powerful platform, emphasizing that LinkedIn should be approached as a business media rather than a mere social media platform.
Discover the key to targeting the right people on LinkedIn as the hosts delve into the mistakes most users make, such as sending generic messages or overwhelming prospects with lengthy pitches. They provide actionable advice on creating meaningful and relatable messages that resonate with your target audience. This approach is crucial in transforming your LinkedIn presence into a valuable business tool, enabling you to cut through the noise and make impactful connections.
The conversation culminates with a step-by-step guide on leveraging LinkedIn events to connect with potential clients. Brent and Glenn walk you through using the search bar effectively to find events relevant to your niche and how to join these events to access and engage with participants. This strategy is essential for starting meaningful conversations and building relationships with ideal clients in your industry.
Throughout the episode, The Traffic Hackers share their insights and strategies for maximizing LinkedIn's potential for business growth. They highlight the importance of focusing on building relationships and providing value to your network, ensuring that your efforts translate into successful lead generation. This episode is a treasure trove of practical tips and tactics for anyone looking to master LinkedIn for business success and take their lead generation to the next level.
Tune in to this insightful episode of The Traffic Hackers Podcast and equip yourself with the knowledge and skills to transform your LinkedIn strategy, generate high-quality leads, and grow your business effectively.