EP21 ROBIN LIU :Unraveling Influencer Marketing Incubation & International film industry

The Trailblazers Experience Podcast

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Episode 21 :Welcome to another engaging episode of the Trailblazers Experience Podcast - one where we unlock the world of cross-cultural marketing through the eyes of the remarkable Robin Liu , Assistant Marketing Director , Co-Founder at Influencer Hub International Networks , a bespoke media management and consulting service for brands and businesses
Known for her expertise in press strategies and cultural exchange, Robin takes us on an enlightening journey that merges the worlds of international film, influencer marketing, and personal resilience.
Our exploration begins with Robin’s unique blend of academic achievements and professional experiences. She walks us through her fascinating studies in international film business and her role at Influencer Hub International. Our discussion takes a deeper, more personal turn as Robin shares her inspiring battle with type 1 diabetes. This episode is not just about the glitz and glamour of brand strategy and international media; it also offers a candid glimpse into Robin's grit and determination in managing her chronic illness while navigating a demanding career.
As the episode progresses, we dive into the nitty-gritty of cross-cultural marketing. Robin shares firsthand knowledge about the successes and challenges she faced while launching a movie in a foreign country and the differences in brand consumption between the UK and China. Further on, she shares invaluable wisdom on how brands can thrive in today's digital age.
We wrap up with Robin's outlook on personal growth, career planning, and her aim to create opportunities for young people. Whether you're a brand strategist, a marketing enthusiast, or someone who appreciates stories of resilience, this episode will leave you inspired and informed. Join us for this captivating discussion with Robin Liu.
0:00 Introduction

0:13 Trailblazers Experience Podcast

16:10 Cross-Cultural Marketing and Achievements

21:40 Balancing Work-Life With Chronic Illness

31:53 Unconventional Brand Strategies, Learning From Youth

41:32 Career Planning's Personal Growth and Reflection

45:43 Core Values I live by

53:13 Trailblazer takeaways

57:29 Love and Relationships in Older People
Mentions
Influencer Hub
http://ihinetworks.com/
Film My people ,My country
https://newseu.cgtn.com/news/2019-10-02/My-Country-My-People-Extra-shows-in-UK-cinemas-amid-soaring-demand--Kt8WNRH0Na/index.html
Informational on Type 1 Diabetes
https://www.diabetes.org.uk/diabetes-the-basics/types-of-diabetes/type-1
Corteiz
https://www.crtz.xyz
Robin Liu
linkedin.com/in/robin-liu-0a7855a6
Watch Youtube : https://youtu.be/PkHAN_QatWo

Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts
Watch and subscribe to my YouTube Channel https://www.youtube.com/@Thetrailblazersexperience
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Chapters

1. Introduction (00:00:00)

2. Trailblazers Experience Podcast (00:00:13)

3. Cross-Cultural Marketing and Achievements (00:16:10)

4. Balancing Work-Life With Chronic Illness (00:21:40)

5. Unconventional Brand Strategies, Learning From Youth (00:31:53)

6. Career Planning's Personal Growth and Reflection (00:41:32)

7. Core Values I live by (00:45:43)

8. Trailblazer takeaways (00:53:13)

9. Love and Relationships in Older People (00:57:29)