EP49 Mareile Osthus Trailblazing Transformation from Fashion to Tech Start-up

The Trailblazers Experience Podcast

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EP49 :Our next Guest is Mareile Osthus , CEO and Co-Founder of Humii .
#Embark on a journey of transformation with Mareile, the entrepreneurial dynamo at the helm of Humii, as she recounts her remarkable evolution from the glittering world of retail to the cutting-edge frontier of tech. With a narrative that unfolds like a masterclass in professional metamorphosis, Mareile takes us from her formative years armed with a degree in business economics to her pivotal experiences at a leading German retail company and the spirited early days at Zalando and her time at the Iconic in Australia . Her story is a tapestry of personal and professional milestones, weaving in her roles as a mother, a leader, and a visionary, as she transitioned into the tech sphere and founded a platform that's revolutionizing customer experience tracking in retail.
In the crucible of commerce, traditional metrics like the Net Promoter Score (NPS) often fall short, and Mareile frustration with these limitations ignited her drive to innovate. Enter Humii's online mystery shopper system, engineered to capture the rich, actionable insights that NPS overlooks. This episode peels back the curtain on the inception of her tech platform, the fusion of Mareille retail acumen with her co-founder's technological prowess, and the relentless pursuit to refine the customer experience. Together, they navigated the challenges of a startup—crafting a minimum viable product, securing early customers, and cultivating a team that shared their steely determination and adaptability in the face of the ever-shifting tech landscape.
0:12 Career Journey in Retail and Tech."

7:10 Revolutionizing Customer Experience Metrics

11:17 Startup Challenges and Adaptation in Tech

18:41 Cultural Transitions and Personal Growth

33:26 Balancing Vision and Flexibility in Business

39:15 Empowering Growth Tips for Entrepreneurs

45:48 Embrace Opportunities, Take Leap

Her final thoughts resonate as a clarion call to venture beyond our comfort zones, to leap into the unknown and to draw strength and growth from every daring move we make.
Watch Episode on Youtube : https://youtu.be/bh1FoR0wX2A
Find Mareile :
(9) Mareile Osthus | LinkedIn
Humii - Customer experience tracking for high-performing retailers

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Chapters

1. EP49 Mareile Osthus Trailblazing Transformation from Fashion to Tech Start-up (00:00:00)

2. Career Journey in Retail and Tech." (00:00:12)

3. Revolutionizing Customer Experience Metrics (00:07:10)

4. Startup Challenges and Adaptation in Tech (00:11:17)

5. Cultural Transitions and Personal Growth (00:18:41)

6. Balancing Vision and Flexibility in Business (00:33:26)

7. Empowering Growth Tips for Entrepreneurs (00:39:15)

8. Embrace Opportunities, Take Leaps (00:45:48)