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Andrew Zimbalist: Podium to Payoff - Olympic Sponsorship Insights
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Steve Feuerstein and Andrew Zimbalist discuss the intricacies of corporate sponsorship in major sporting events, particularly focusing on the Olympic Games. They delve into the financial implications, the impact of political turmoil, and the challenges posed by changing climates on future host cities. Zimbalist also shares his skepticism about the value of sponsorship and proposes a more sustainable model for hosting the Olympics.
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