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S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization

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Content provided by Sultan Ghaznawi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sultan Ghaznawi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 359728776 series 2936252
Content provided by Sultan Ghaznawi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sultan Ghaznawi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more.

Don’t forget to subscribe to the Translation Company Talk podcast on Apple Podcasts, iTunes, Google Podcasts, Spotify, or your platform of choice and give a 5-star rating for this episode.

This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.

  continue reading

93 episodes

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