Episode #45: Social Media Strategy Interview With Kelly Sturtevant

The Travelling Salesman Podcast

Free Resources Mentioned in this Interview

FREE PDF Social Media Strategy

Facebook Ads Mini-Course

Kelly's Discovery Call

Are you using Social Media as part of your online Marketing Strategy?

Learn how Social Media can help you find your target audience and help grow the business of your dreams. One of the most biggest and most commonest mistakes most social media

1. Post is posting content "sporadically" without a plan can really hurt your social media marketing efforts.

2. Speaking to yourself: 9 times out of 10 you are not your businesses audiences

3. Post what your audience are looking by using content that will engage your audience

4. Always use a business page to brand and promote yourself

Map Out at Least Your First Month

Figure out the following:

1. Who your audience are - having a clear understanding to who you are trying to sell your products or services is the start to everything.

2. Where to find them online - there are various platforms online today. From facebook, youtube, twitter, linkedIn, Instagram and many others. Figure out where a larger portion of your audience will be hanging out.

3. Craft your content around your audience - most businesses, entrepreneurs make the mistake of assuming what their audience like to hear. Remember its not about you at all. Its about your audience and what they would like to hear or the kind of conversations to get involved with. spend sometime to understand what your audience will like to talk about.

4. Choose your platform and be consistent with it: consistency is key when it comes to this area. It is vital to keep going regardless of what it may look like at the moment because this is how you build an audience that trust you.

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