))
Chapter 2: Living—and Branding—in a Post-Truth World
Manage episode 360434610 series 3466495
Content provided by Scott Baradell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Baradell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Scott in this thought-provoking episode of the Trust Signals podcast as he explores the concept of "post-truth" and its profound implications for businesses. Despite being a term commonly associated with politics, post-truth has far-reaching consequences for brands seeking to establish trust with their audiences. Scott highlights the crucial role that third-party validation from credible and authoritative sources plays in building trust and how, in a post-truth world, navigating this fragmented and untrusted landscape is increasingly challenging. Tune in to discover practical strategies for piecing together credible sources that will resonate with your target audience and build trust in your brand.
20 episodes
Share
