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Barney Waters – President of K-Swiss
Archived series ("Inactive feed" status)
When? This feed was archived on December 14, 2020 08:28 (). Last successful fetch was on October 20, 2020 04:10 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 205066125 series 1984400
Today we’re talking to Barney Waters, global brand president of K-Swiss. What does K-Swiss have to do with entrepreneurship? Well, Barney has just taken K-Swiss through a two year repositioning and rebranding strategy which has resulted in a new position for K-Swiss – targeting entrepreneurs. We talk about the symptoms and considerations of the rebrand, and the resulting position. Great takeaways for all those with an entrepreneurial mind (like Barney!).
Your Browser does not support the new HTML5 Audio-Tag, sorry!27 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 14, 2020 08:28 (). Last successful fetch was on October 20, 2020 04:10 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 205066125 series 1984400
Today we’re talking to Barney Waters, global brand president of K-Swiss. What does K-Swiss have to do with entrepreneurship? Well, Barney has just taken K-Swiss through a two year repositioning and rebranding strategy which has resulted in a new position for K-Swiss – targeting entrepreneurs. We talk about the symptoms and considerations of the rebrand, and the resulting position. Great takeaways for all those with an entrepreneurial mind (like Barney!).
Your Browser does not support the new HTML5 Audio-Tag, sorry!27 episodes
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