004 - Sales Systems To Qualify and Convert Clients - With Nancy Ganzekaufer

The Turning Lemons Into Lemonade Podcast

This is one of the longest episodes I've recorded yet in Turning Lemons Into Lemonade.

I had never met Nancy prior to our recording today, but this conversation was SOOOOOO full of amazing business nuggets. Nancy's Lemons story was based on her content creation strategy.

She batch creates content, and unfortunately had a piece of content go out at a time that her clients and prospects found offensive. She told the story of waking up to angry client emails and unsubscribes. She talked about how she tried to reach out and smooth over the miscommunication - but that she eventually realized that there was only so much she could do. Nancy delivered one of the BEST pieces of advice I think a new business owner can get.