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Map. It. Out.
Manage episode 326794564 series 3330684
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Okay people, this topic has been a long time coming! It's finally time to: Map. It. Out.
Join The Two Marketeers as they explore the practice of mapping in marketing and advertising – journey mapping, empathy mapping, all of the mapping! Share the value of uncovering the fascinating range of conscious and subconscious emotions we all experience as consumers today.
But, what's the benefit of this practice? Is it simply to find ways to influence their purchase decision? NO! Sean and Lindsay adamantly agree that mapping your target audience and their experience can help you deeply tap into emotions and opportune moments to build a strong connection with your brand. Connections that ultimately drive sales and loyalty for the longer term. To quote the Harvard Business Review: "Fully connected customers are 52% more valuable, on average, than those who are just highly satisfied."
So if you're struggling with whether mapping (of any kind) is right for your brand, have a listen and do as The Two Marketeers do – Map. it. Out.
For reference:
Harvard Business Review, "The New Science of Customer Emotions"
Forbes, "What Is Customer Journey Mapping And Why Is It Important?"
Hubspot, "How to Create an Effective Customer Journey Map [Examples + Template]"
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