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Our TikTok Fail
Manage episode 361102737 series 3330684
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Vulnerability alert!
In September 2022, as you may or may not have seen plastered all over your FYP, The Two Marketeers launched TikTok as a new platform to play in for Season 3.
Spoiler... it did not go well.
In this episode, Sean and Lindsay go full transparency on their six-month TikTok experience. From pulling Lindsay out of content idea rabbit holes to pushing Sean to be creative in real-time, The Two Marketeers talk about their self-described fail and all the vulnerability that comes with it. To quote Lindsay: "It was a really fun experience, I'm so glad we're not doing it anymore."
Good news: it was an eye-opening and learning-filled adventure where the key learning is that the Two Marketeers just aren't ready for this hugely popular platform, and from an analytics standpoint, TikTok isn't ready for them.
This episode will take you on an emotional roller coaster ending in three key takeaways for your business should you decide to dip your toe in something new.
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