It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 15 - Books - The Unconventional Marketing Tool
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Manage episode 343969125 series 3083941
Content provided by The Ultimate Attorney Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ultimate Attorney Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You buy them, you read them, but how often do you write them? In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain trust. Are you still handing out business cards? Chances are your business card will be thrown away in less than two weeks… If you give someone a book they are much less likely to throw it away because it has a greater perceived value. The more that someone consumes your content, the greater the chances are to convert them into becoming a paying client. Books are one of the easiest and most effective ways to accomplish this. Join us as we discuss how you can use books as an authority piece to help you grow and scale your business with greater ease. To access all of this week's show notes and resources, please visit: www.ultimateattorneypodcast.com/episode-15
…
continue reading
41 episodes
MP3•Episode home
Manage episode 343969125 series 3083941
Content provided by The Ultimate Attorney Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Ultimate Attorney Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You buy them, you read them, but how often do you write them? In this week's episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own legal practice to generate more business, establish more credibility, build rapport and gain trust. Are you still handing out business cards? Chances are your business card will be thrown away in less than two weeks… If you give someone a book they are much less likely to throw it away because it has a greater perceived value. The more that someone consumes your content, the greater the chances are to convert them into becoming a paying client. Books are one of the easiest and most effective ways to accomplish this. Join us as we discuss how you can use books as an authority piece to help you grow and scale your business with greater ease. To access all of this week's show notes and resources, please visit: www.ultimateattorneypodcast.com/episode-15
…
continue reading
41 episodes
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