))
How Celebrity Influencer Gaby Dalkin Grew A Food Media Empire
Manage episode 364071097 series 2939211
Content provided by Auguste Escoffier School of Culinary Arts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Auguste Escoffier School of Culinary Arts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s episode, we speak with our guest Gaby Dalkin, Los Angeles-based celebrity food influencer, chef, and cookbook author.
In this interview, Gaby shares how she left her fashion PR job to attend culinary school, before entering the world of full-time blogging in 2009. Since then, she’s quickly become the “go-to girl for all things California” and superwoman behind the digital cooking empire and blog, What’s Gaby Cooking—attracting millions of people monthly to her social media platforms and profiled in People, Glamour, The New Yorker, Los Angeles Times, and more. Her thriving brand has helped her monetize content and book major collaborations, such as her popular line of cooking products for Williams-Sonoma.
Listen as Gaby chats about how she landed her first cookbook deal, developed her personal brand messaging, and grew a multi-channel digital cooking empire from the ground up.
Chapters
1. How Celebrity Influencer Gaby Dalkin Grew A Food Media Empire (00:00:00)
2. Entering the Food World (00:02:07)
3. Messages and Mentors (00:05:52)
4. The Business of Blogging (00:09:09)
5. What's Your Story? (00:13:19)
6. Being True to the Audience (00:17:13)
7. Planning the Calendar - Personal and Professional (00:22:00)
8. An Education in Cookbooks (00:25:44)
9. What's Next? (00:29:16)
10. Gaby Dalkin's Ultimate Dish (00:30:21)
110 episodes
Share
