The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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In this fourth episode of the season, host Mike O'Toole talks to Shelby Clark, Founder and Chief Community Officer of RelayRides. Based in San Francisco, CA and founded in 2010, RelayRides is a peer-to-peer carsharing service. It allows private car-owners to rent out their vehicles on a short-term basis. RelayRides gets attention for an innovative idea that addresses a multi-billion dollar economic opportunity and greens cities with an alternative to car ownership. But it is also a small, rapidly growing business, and is balancing a big vision around collaborative commerce with the scrappy realities of building an unconventional business: making the rental transaction simple and safe, inventing new insurance products, and partnering with GM to scale nationally.
38 episodes
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Manage episode 309039742 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this fourth episode of the season, host Mike O'Toole talks to Shelby Clark, Founder and Chief Community Officer of RelayRides. Based in San Francisco, CA and founded in 2010, RelayRides is a peer-to-peer carsharing service. It allows private car-owners to rent out their vehicles on a short-term basis. RelayRides gets attention for an innovative idea that addresses a multi-billion dollar economic opportunity and greens cities with an alternative to car ownership. But it is also a small, rapidly growing business, and is balancing a big vision around collaborative commerce with the scrappy realities of building an unconventional business: making the rental transaction simple and safe, inventing new insurance products, and partnering with GM to scale nationally.
38 episodes
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Similar to The Unconventionals
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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1
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continue reading
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continue reading
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