The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Rumi Spice: Soldiers Turned Entrepreneurs Fight Opium With Saffron
Manage episode 309039726 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When thinking of great places for a startup, Afghanistan probably wouldn’t jump to the top of your list. But a few Army vets sensed an opportunity while serving there, and Rumi Spice — a company looking to grow the American saffron market— was born. More valuable by weight than gold, a saffron crop meant Afghan farmers could septuple their annual income with a single sale. But first they’d have to stop growing poppies. Which is difficult for a variety of reasons. Including the Taliban.
In this episode, host Mike O’Toole is joined by Kimberly Jung, Co-founder of Rumi Spice. They chat about the many hurdles the company has to get over, both in the U.S. and Afghanistan, and what Rumi Spice is doing to build its wasta — the Afghani version of clout.
You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
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Manage episode 309039726 series 3025804
Content provided by Mike O'Toole and PJA Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike O'Toole and PJA Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When thinking of great places for a startup, Afghanistan probably wouldn’t jump to the top of your list. But a few Army vets sensed an opportunity while serving there, and Rumi Spice — a company looking to grow the American saffron market— was born. More valuable by weight than gold, a saffron crop meant Afghan farmers could septuple their annual income with a single sale. But first they’d have to stop growing poppies. Which is difficult for a variety of reasons. Including the Taliban.
In this episode, host Mike O’Toole is joined by Kimberly Jung, Co-founder of Rumi Spice. They chat about the many hurdles the company has to get over, both in the U.S. and Afghanistan, and what Rumi Spice is doing to build its wasta — the Afghani version of clout.
You can also subscribe to The Unconventionals on iTunes and Stitcher. And be sure to join the conversation on Facebook and Twitter as well.
38 episodes
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Similar to The Unconventionals
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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