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Designing for an Impact with Selma Makui
Manage episode 429327339 series 3424485
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Designing is not only about creative visually appealing stuff. Its more about how we bridge the gap between where the brand is and where it wants to be. The gap needs to be filled by the designs which are practical and are made with a purpose.
In this episode we dive deep about the core essentials every designer or a creative person should know in order to establish that connection between the design and the end consumer, for whom the design has been made.
Timestamps:
00:00 Intro
00:30 Who is Selma?
00:53 Creating a Connection
02:06 Key Strategies to Make it Impactful
03:52 Meaning Behind the Designs
05:53 Innovation x Practicality
07:06 Tackling Challenges
09:35 Client Red Flags
10:47 The Why Behind Designing
13:07 Outro
About Selma:
Selma Makui is a creative Brand Identity Designer and a Brand consultant who has been in the space for more than7 years. Her work doesn't only strike its appeal visually but also explains what the brand is all about. As a person he has always leaned towards empathetic and transparent communication which made her achieve success in her career.
Connect with Selma: LinkedIn | Email
About Pk:
Pratyush has been a designer for almost 6 years. He started YouTube to share his knowledge and establish a connection between design and business. He believes that knowledge grows by sharing and he wants to do just that. He wants to help fellow freelancers and content creators make a profitable career.
Connect with Pk: LinkedIn | X | YouTube
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Chapters
1. Intro (00:00:00)
2. Who is Selma? (00:00:30)
3. Creating a Connection (00:00:53)
4. Key Strategies to Make it Impactful (00:02:06)
5. Meaning Behind the Designs (00:03:52)
6. Innovation x Practicality (00:05:53)
7. Tackling Challenges (00:07:06)
8. Client Red Flags (00:09:35)
9. The Why Behind Designing (00:10:47)
10. Outro (00:13:07)
23 episodes
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