Go offline with the Player FM app!
56. How to change KPI chaos into customer bliss
Manage episode 419325887 series 3361976
What’s holding back your business from reaching its full potential?
In this episode of Unicorny, host Dom Hawes and guest Géraldine Tenten discuss how to achieve sustainable growth by focusing on happy customers and avoiding common pitfalls.
With over 20 years of experience in marketing and communications, Geraldine brings a wealth of practical advice on aligning sales and marketing for business success. Can you optimise your conversion rates and create loyal customers at the same time? Let's find out.
- Understand why happy customers are key to long-term growth.
- Learn how to align sales and marketing for maximum effectiveness.
- Discover how to use real-time data for immediate decision-making.
Get ready to unlock practical strategies and learn how to prioritize what truly matters in your business.
About Géraldine Tenten
A high performing executive expert in Digital Transformation, Marketing and Digital Sales with 25+ years of experience designing and implementing strategies in the technology industry, working in Europe, Canada and USA. Proficient in collaborating across the C-suite to drive revenue and business growth.
Passionate about transforming organizations and partnering with different cultures across roles and skills – bringing diverse teams together through agile methodologies in support of a common vision. Driving engagement and delivering sales results.
Recognised leadership as B2B Marketing and Communications Jury in the DACH Region and ex-IBM Germany board member
Links
Full show notes: Unicorny.co.uk
LinkedIn: Géraldine Tenten | Dom Hawes
Website: MANN + HUMMEL
Sponsor: Selbey Anderson
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
85 episodes
Manage episode 419325887 series 3361976
What’s holding back your business from reaching its full potential?
In this episode of Unicorny, host Dom Hawes and guest Géraldine Tenten discuss how to achieve sustainable growth by focusing on happy customers and avoiding common pitfalls.
With over 20 years of experience in marketing and communications, Geraldine brings a wealth of practical advice on aligning sales and marketing for business success. Can you optimise your conversion rates and create loyal customers at the same time? Let's find out.
- Understand why happy customers are key to long-term growth.
- Learn how to align sales and marketing for maximum effectiveness.
- Discover how to use real-time data for immediate decision-making.
Get ready to unlock practical strategies and learn how to prioritize what truly matters in your business.
About Géraldine Tenten
A high performing executive expert in Digital Transformation, Marketing and Digital Sales with 25+ years of experience designing and implementing strategies in the technology industry, working in Europe, Canada and USA. Proficient in collaborating across the C-suite to drive revenue and business growth.
Passionate about transforming organizations and partnering with different cultures across roles and skills – bringing diverse teams together through agile methodologies in support of a common vision. Driving engagement and delivering sales results.
Recognised leadership as B2B Marketing and Communications Jury in the DACH Region and ex-IBM Germany board member
Links
Full show notes: Unicorny.co.uk
LinkedIn: Géraldine Tenten | Dom Hawes
Website: MANN + HUMMEL
Sponsor: Selbey Anderson
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
85 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.