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69. Death to ROI! Marketing is not a profit centre.
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Welcome to part two of our myth-debunking session with Dale W. Harrison, where we explore the realities of demand creation in marketing.
Dale, a polymath with a broad view of business, explains why performance marketing is flawed and introduces the 95/5 rule, which outlines the natural buying cycles of customers.
- Understand the 95/5 rule and its implications for demand creation.
- Learn why brand marketing matters even when customers aren't in the market.
- Explore the pitfalls of using ROI as the sole metric for marketing effectiveness.
- Find out how marketing enhances sales efficiency and shortens sales cycles.
Listen now to transform your approach to B2B marketing and make your efforts truly count.
About Dale W. Harrison
Dale W. Harrison is a senior executive with more than 20 years of international experience in the biotech industry. Experienced with venture-backed early-stage and mid-sized growth phase companies in the areas of executive leadership roles, operations management, technology development, and commercial development.
Links
Full show notes: Unicorny.co.uk
LinkedIn: Dale W. Harrison | Dom Hawes
Website: Inforda Life Science Services
Sponsor: Selbey Anderson
101 episodes
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