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93. Are side hustles marketers' secret weapon
Manage episode 443304454 series 3450610
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In the second part of this episode, Leonard Burger returns to discuss the growing trend of side hustles and their unexpected benefits for marketers.
Leonard shares how working on external projects, such as angel investing, has enriched his professional career, offering valuable perspectives that can be applied to his core role in product marketing.
The episode also explores future trends in product marketing, including the impact of AI and how companies can foster creativity by giving employees more flexibility.
Key points:
- Side hustles as a tool for career growth and creativity.
- The rise of AI and machine learning in product marketing.
- Encouraging a creative mindset by balancing day jobs with passion projects.
- How external perspectives can fuel innovation in the workplace.
Get ready to explore how you can apply these future-focused ideas to your marketing strategies.
About Leonard Burger
Leo is a product marketing specialist by day and fintech geek by night. Currently active in fintech marketing, his professional experience spans across multiple industries and countries. Besides marketing he also has a passion for startups, innovation and venture capital.
Links
Full show notes: Unicorny.co.uk
LinkedIn: Leonard Burger | Dom Hawes
Website: Leonard Burger bio
Sponsor: Selbey Anderson
Other items referenced in this episode:
Andrew Davies: The Unicorny Marketing Show
'Deeply sorry,' CrowdStrike boss apologises for global IT outage by Zoe Kleinman, BBC News
Utopia for Realists: And How We Can Get There by Rutger Bregman
Chapter summaries
Introduction to part two
Dom welcomes listeners back for part two of the discussion with Leonard Burger, introducing product marketing’s relevance today and preparing for an exploration of its future.
The rise of side hustles
Dom and Leonard discuss the increasing popularity of side hustles among professionals, especially in the US, and how they can enhance career development.
Leonard’s personal experience with side hustles
Leonard shares his journey with equity crowdfunding and angel investing, highlighting how these ventures offer diverse experiences that enrich his day job as a product marketer.
Side hustles as a learning tool
Leonard explains how engaging in side projects can provide new perspectives and insights that improve one’s performance in their main career.
The broad benefits of side hustles
Dom summarises how side hustles build networks, foster new skills, and offer external cultural insights that executives can apply in their day-to-day roles.
The future of product marketing
The conversation shifts to future trends in product marketing, with Leonard pointing to AI and machine learning as key drivers of change in the next three to five years.
Cultural shifts and leadership mindsets
Dom and Leonard discuss how leadership must evolve to attract and engage young talent, emphasising the importance of fostering an entrepreneurial mindset within organisations.
Global product marketing and collaboration
Leonard explores the potential for European and UK companies to leverage lessons from Silicon Valley and work together to innovate in the field of product marketing.
Advice for aspiring product marketers
Leonard concludes with practical advice for those looking to enter product marketing, recommending resources such as the Product Marketing Alliance.
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