How Do We Emotionally Connect Everyone To The Mission?

The Unified Team

I have a dream...

With those four words Martin Luther King focused a movement on a dream they could all commit to. Campaigners could unite around the idea of all being equal. It was the core premise they all agreed and identified with.

Whether our team is a sports team, social movement or corporate team we need a vision.

It is the vision that frames every interaction. Every relationship. And it is what guides their decisions.

Done right, it connects to something inside each team member feels and how they see themself.

This link between the vision of the collective and the identity of the individual is the core thread. The strength of the team bond comes from this thread.

In this episode...

Thomas Courts

Tony Walmsley

...and I discussed vision and identity. With examples ranging from football tribalism to national patriotism. How do we engage and emotionally connect everyone to the mission?