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A Vision for the Future: DEZI Eyewear

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Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.

Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia

See omnystudio.com/listener for privacy information.

  continue reading

11 episodes

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A Vision for the Future: DEZI Eyewear

The Unshakeables

12,820 subscribers

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Manage episode 415457110 series 1403035
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Desi Perkins launched her YouTube and Instagram profiles to focus on makeup-and people LOVED it. And when she launched a line of sunglasses with a major sunglass brand, people ate that up, too. But when it came time to renegotiate the contract with that brand… that didn’t go as planned. She and her husband Steven set out to do it on their own, knowing if the brand failed it was on them.

Join Ben and Tanya as they chat with Desi and Steven about their daring real-life expansion of the online brand. Discover how they converted digital followers into real sales, demanding the best from their suppliers and refusing to settle for lackluster deal terms from a major company. These are The Unshakeables.

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia

See omnystudio.com/listener for privacy information.

  continue reading

11 episodes

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