130. Does Your Customer Retention Strategy Miss THIS Element?

The UpFlip Podcast

Shana Lynn is an expert at community building. In this episode she shares her insights for cultivating a community that improves customer retention - no matter what industry you’re in. She discusses the definition of community, platforms for community building, and the impact of community on customer retention rates.

Shana also provides valuable advice for online businesses looking to build a community and highlights the unexpected challenges many face in the early days. The conversation delves into the importance of building and nurturing your customer relationship, the impact of face-to-face connections, the value of customer retention, and the role of community in marketing and business growth.

Resources

• www.upflip.com/podcast: How to Fail the Right Way: Lessons from a Multi-Million-Dollar Company
• https://bit.ly/4hdzGOR Kickstart your startup with expert advice from industry experts
• https://www.shanalynn.com/podcast: Community Creators Podcast

Connect with UpFlip:

• On Facebook
• On Instagram
• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Chapters

1. 130. Does Your Customer Retention Strategy Miss THIS Element? (00:00:00)

2. Background (00:00:47)

3. Platforms to Use (00:02:47)

4. Community Building vs Audience Building (00:06:07)

5. 4 Pillars (00:06:26)

6. Hardest Part of Creating Culture (00:08:39)

7. Boundaries Are HELPFUL (00:10:49)

8. Customer Retention (00:11:29)

9. UpFlip Academy (00:12:48)

10. Building Communities for Online Business Owners (00:13:44)

11. Challenges (00:15:57)

12. Fan Blitz Questions (00:24:58)