Ep. 14 – How To Use AI in Your Media Company

The Upgrade: Beyond the Hype

David Arkin has more than two decades of experience in audience and content which he now uses as a consultant helping publications better hone their strategies for SEO, content and social media. Among his diverse skill set, David has immersed himself in the development of AI technology with an eye toward how it can help publications to both become more efficient and grow their businesses. On this week’s episode of The Upgrade, host Peter Bittner talks with David about the best ways media companies can harness AI to help their publications become more successful.

Show Notes:

(3:25) How publications can hone their SEO strategy

(5:15) Why we’re seeing Reddit pop up to the top of so many Google searches

(7:05) Simple ways that publications can be transparent about their processes to earn credibility with readers

(11:25) David shares how he teaches reporters to become more digital

(14:24) Best practices for keeping up on new developments in AI

(17:33) AI’s effect on the way companies should consider their social media strategy

(20:47) The ways David uses AI in his own business

(21:25) The four questions you should ask about whether an AI tool is worth incorporating into your business

(21:56) Strategies for including AI in company policies

(23:43) An argument for creating company policies around AI when the technology is changing so fast

(25:03) An example of how to fact check content produced by AI

(26:01) David’s predictions on how new organizations and publishers will use AI in the near future

Where to learn more about David’s consulting:

www.davidarkingconsulting.com

Learn more about The Upgrade and our online courses

Connect on LinkedIn with Peter Bittner, The Upgrade’s founder and CEO

Special thanks to Mitch Walker for helping to design the podcast’s artwork