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#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?
Manage episode 319057207 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.
and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.
That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well.
140 episodes
#101 How Apple uses 'Unique Value Effect' to reduce price sensitivity?
The UppSkill Podcast - Marketing, Business and Everything Startup
Share
Manage episode 319057207 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
when you sell any product or service you talk about their benefit to the users, most of the time people compare your product or service to your competitor, which is one of the reasons you have to sell a product at less price.
and by using the 'unique value effect' you can reduce this price sensitivity issue, but the question is what it is and how to do it.
That is why in this podcast we take Apple as an example and share how it creates their own unique value effect and at the same time reduce competitors unique value effect as well.
140 episodes
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Similar to The UppSkill Podcast - Marketing, Business and Everything Startup
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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continue reading
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