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Scott McKain - ICONIC Author & Speaker
Manage episode 240620083 series 2520005
Content provided by Kelly J. Waffle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly J. Waffle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:
1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect
Connect with Scott:
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34 episodes
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Manage episode 240620083 series 2520005
Content provided by Kelly J. Waffle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly J. Waffle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance:
1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect
Connect with Scott:
@scottmckain
34 episodes
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Similar to The Visible Expert Podcast
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continue reading
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…
continue reading
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