Business Success | Key Areas to Succeeding in Your Business or Brand

The Visionary Chronicles

CHRONICLE: October 11th, 2023

Business Success | Key Areas to Succeed in Your Business

"Success is not final, failure is not fatal, it is the courage to continue that counts.” –

Winston Churchill

The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will find the road forward easier than those who choose to create a new one.

I have found, through having founded my brand and working side-by-side with executive teams from many global brands (Nike, Adidas, Puma. TaylorMade. etc.), each has followed these steps in one way or another. Following or eventually finding the path others have created was crucial for building a thriving business.

The following factors were integral pieces of the puzzle when looking at the path these brands followed.

1. The IDEA | Every successful brand has started with an IDEA. However, the ones who have created value, defined their POD and built a product roadmap are the ones who are thriving today.
2. The TEAM | Building a team with complementary skills that can self-manage and are proactively solving problems is a winning formula. Also, they provide continual feedback and encouragement and are HUMBLE by choice.
3. The PRODUCT | Every great, successful brand has had a great product. However, successful people have executed their product roadmap to ensure long-term viability. No ONE HIT wonders allowed!
4. The SALE | ensures you have a plan, process, and story to tell that differentiates you from the competition.
5. The FULFILLMENT | Risk management vs. risk recognition. All successful brands ensure they can fulfill their PROMISE. They have built a logistics/operations platform that executes seamlessly.
6. The LUCK | Many successful brands were at the right place at the right time. They rode this wave and never stopped.
7. The PIVOT | Most have had to Pivot in one way or another at least once, but no more than two times.
8. The EXPERIENCE | Brand positioning, marketing, engagement, and fulfillment are all executed perfectly!

"Before anything else, preparation is the key to success.…"

Alexander Graham Bell

With digital e-comm and consumer attention spans shorter and expectations higher, you need to follow these principles others have followed successfully.

Stay True, Stay Authentic, be Different, and be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

#TheVisionaryChroniclesPodcast

#TheVisionaryBrandBook

@LiquidMindsite.com

@BryanSmeltzer.com

© All rights reserved, Bryan Smeltzer, 2023

Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.

He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.

Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.

You can contact or follow him at;

email | [e-mail]

Facebook | @bryansmeltzer33

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LinkedIn | linkedin.com/in/bryansmeltzer/