The Visionary Brand | The Power Triad | Product, Marketing & Sales

The Visionary Chronicles

The Visionary Chronicles Podcast

CHRONICLE: June 16th, 2023

Content from Bryan’s new Award Winning, Bestselling Book

The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands

• Readers Favorite Award Winner: Best, Non-fiction, Marketing book
• Amazon Bestseller.

THE VISIONARY BRAND | The Power Triad | Product, Marketing & Sales

"Marketing is about values. It's a complicated and noisy world, and we won't get a chance to get people to remember much about us. So, we have to be really clear about what we want them to know about us." – Steve Jobs

This quote from Steve rings even more true today. In our world today, we must provide value-anchored brand principles that trickle down to all team members and our community. These voices communicate our brand and what we stand for in a world where few exist, and even fewer thrive!

In my new book, I discuss The Power Triad, the three engines that keep a brand alive and thriving; Product, Marketing & Sales. When working in unison with one another, these three engines create a beautiful concerto and realize ongoing success as they continue to grow the brand.

The Power Triad Formula;

1. ELEMENT 1; Product as the Idea Generator, Concept Creator, Disruption Machine, and Vision Realizer.
2. ELEMENT 2; Marketing as the Vision Translator, Bloodline Connector, and Bridge Builder between Product, Sales & your Community.
3. ELEMENT 3; Sales as the Executor of the Vision to the World.

The Power Triad is led by Product, supported by Marketing, and executed through Sales. They are independent and interdependent on one another, only able to achieve success through continued collaboration and respect for each other’s specific skill sets. If they remain independent, refusing to follow The Power Triad formula, they fail; if they achieve interdependence, relying on each other and following the proven formula, success follows.
The Product team is traditionally the visionaries, the crazy ones, who provide the ideas and realize the vision. The Marketing team brings this reality to life, giving it room to breathe and bloodline to match the brand Vision to the reality of a new idea, concept, disruption, or innovation. Without this breath of life, the understanding of the brand bloodline, the idea will never have life, and the concept will never see the light of day. Each piece is integral and crucial to the Product's success and the brand's longevity. From Product to Marketing, then Sales, this stepped formula and interdependence with one another is a formula for building a generational brand.

Finally, once the idea and vision have been realized, given life, and been aligned with the brand bloodline, from idea to reality, the Sales team executes the Vision in the marketplace.

The Sales team has been along for the ride during the evolution of the idea through concept and commercialization. However, the eventual breathing of life into the idea, understanding the “why,” “what,” “when,” “where,” and “how,” now has the weapons to achieve success in the marketplace.

Brands who do not follow a formula for the evolution of their brand do not have a passion for success. The passion for success is what Visionaries build into the brands and WHY they are a brand. As I always discuss, just because you SAY you are a brand DOES NOT mean you are a brand. A brand is an earned right with as much culture as Product. The culture is built through consistently excellent products, communicated through bloodline marketing, and sold to your select community, providing value beyond the Product.

Follow The Power Triad formula, building interdependence between each team, following a consistent path to success, respecting the flow of innovation, translating the brand bloodline, and achieving revenue through selected brand channels.

Stay True, Stay Authentic, be Different, and be Great!

Enjoy the Journey!

Bryan Smeltzer, President

LiquidMind Inc.

#TheVisionaryChroniclesPodcast

#TheVisionaryBrandBook

@LiquidMindsite.com

@BryanSmeltzer.com

© All rights reserved, Bryan Smeltzer, 2023

Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.

He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.

Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.

You can contact or follow him at;

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