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Matt Ware and Lachlan Pottenger of First Talk Voice Shopping in Australia - Voicebot Podcast Ep 85

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Manage episode 227984702 series 1518592
Content provided by Bret Kinsella. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bret Kinsella or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Ware is Group Operating Director at Agencies 3Di, First, and TPN, and Lachlan Pottenger is Creative Director at First, a leading digital agency in Australia and the country's top developer of voice apps. Matt and Lachlan talk about a Google Action for Kmart that recommends gifts by type and price and integrates with the retailer's inventory management system to tell shoppers product availability by store location. It has a user return rate of over 30% and 60% of voice sessions include a screen. This is a real-world voice shopping use case that is succeeding today. The interview was recorded on site at the Business of Bots conference in San Francisco 2019.

  continue reading

372 episodes

Artwork
iconShare
 
Manage episode 227984702 series 1518592
Content provided by Bret Kinsella. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bret Kinsella or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Ware is Group Operating Director at Agencies 3Di, First, and TPN, and Lachlan Pottenger is Creative Director at First, a leading digital agency in Australia and the country's top developer of voice apps. Matt and Lachlan talk about a Google Action for Kmart that recommends gifts by type and price and integrates with the retailer's inventory management system to tell shoppers product availability by store location. It has a user return rate of over 30% and 60% of voice sessions include a screen. This is a real-world voice shopping use case that is succeeding today. The interview was recorded on site at the Business of Bots conference in San Francisco 2019.

  continue reading

372 episodes

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