How To Find A Podcast Sponsor Without Selling Your Soul

The Voiceover Social

Five years after the VO Social’s innocuous start as an audio invitation to the pub, it’s now become a thriving monstrosity featuring award nominations, regular involvement from our talented listeners, and – VERY EXCITINGLY - a treasured collection of hand picked sponsors! In this episode, find out exactly how we convinced them to get involved.

This bonus episode is supported by Source Connect, who are the future of voiceover recording and Black Cat Music, who are the UK’s only distributor of Studiobricks booths. Oh we do love them.

Most of the content of this episode comes from the experience and knowledge Leah’s gathered from working on the podcast, but she also read a LOT of blogs and articles for extra info – and you can too! Here they are:

https://www.eofire.com/podcast-sponsorships/

https://convertkit.com/podcast-sponsorship

https://www.buzzsprout.com/blog/get-podcast-sponsors

https://bellocollective.com/how-to-get-podcast-sponsors-72e3ee81c57d

https://www.midroll.com/research-podcast-ads-perform-host-read-ads-outperform

https://medium.com/sounder-fm/the-ultimate-guide-to-monetizing-your-podcast-regardless-of-downloads-97297fcb43ee

https://medium.com/@passitalong/podcast-sponsorships-that-delight-and-garner-top-dollar-cpm-b214d3d0206

https://www.asa.org.uk/advice-online/recognising-ads-podcasts-and-audio-streaming.html

https://mediaradar.com/blog/state-of-podcasts-covid-19

https://www.ranieriandco.com/post/the-science-behind-podcast-ads

https://www.warc.com/newsandopinion/news/study-establishes-roi-of-podcast-ads/44097

https://www.marketingweek.com/untapped-potential-podcast-advertising/

Get your VO Career Planner here! https://thevosocial.myshopify.com/

Theme tune written and performed by Martin Stirrup under this Creative Commons license.