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Bullshit strategy - and how to avoid it
Manage episode 422243917 series 2994845
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
Manage episode 422243917 series 2994845
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
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