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3 in 15: Performance marketing
Manage episode 413148431 series 2994845
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
Manage episode 413148431 series 2994845
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
259 episodes
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