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WARC Talks: What does 'brand' actually mean?
Manage episode 339739043 series 2994845
This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
270 episodes
Manage episode 339739043 series 2994845
This week WARC talks about one of the most ill-defined words in the marketing lexicon; brand. Claire Strickett, brand strategy director at Jellyfish, and Paul Bailey, brand strategy director at Halo explore what brand actually means, and why it is so important to use the word clearly.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
270 episodes
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